Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Skill Level Intermediate
- The buying journey has changed drastically. Creating content that is relevant and personalized for your audience is the key to developing lasting customer relationships. Today's buyers expect you to know who they are, know what they like, be on the same channels they are, and have real time conversations at scale. Relevant content is the difference between a welcome addition to the buying journey, and being immediately tuned out by your audience. In this course I wanna share with you how to create relevant, personalized content that will resonate with your audience.
You will learn how to create buyer personas, what it means to stay relevant based on demographics, firmographics, and behavior, and how to create personalized experiences. By taking the time to understand your audience and create relevant content, you can get heard through all of that noise.