Join Corey Koberg for an in-depth discussion in this video Configure an account, part of Advanced Google Analytics (2016).
- [Voiceover] In the essentials course,…it's assumed you're not getting deep into…the weeds of the design and architecture of…your analytics, nor are you doing a lot of…advanced configurations.…But here, we do want to consider the best…architecture, and the first place to start is…deciding how to structure your…accounts, properties, and views.…Now if you ask people what they like…most about Google Analytics, one thing…you'll hear over and over is that compared to…other powerful analytics tools,…it's really user friendly.…This is most evident in the very beginning,…where it takes only a few minutes to…create an account, place a tracking script,…and then be off to the races without…too much forethought to account structure.…
However, this ability just to dive right in…is a double-edged sword, because decisions…about how you initially structure your…account can be very difficult, if not impossible…to undo at a later point, and they can…have large ramifications on your ability to…extract maximum value from your account.…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data