From the course: Google Universal Analytics Essential Training (2020)
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Campaign tracking - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Campaign tracking
- [Instructor] With the referral reports, we were able to see other sites that sent users to our store through a referring link. We were able to get that because web sites and web browsers provide that info and we can automatically capture those things in our analytics. But if I were to supply some extra info about the click, perhaps that this click is part of a paid campaign or an email or social media post, we have a way that we can tell Google Analytics to track that extra info. We call this manual tagging. Let's look at one example here. Let's say that you have a marketing campaign happening with just one source. So in this case, our source is Twitter. How do we differentiate the traffic coming from one tweet on sale items versus another tweet on buy one get one free T-shirts? Since the source is Twitter and of course, the medium is social, there's really no way to separate these two lines of traffic with just these two pieces of information and we don't want to start stuffing…
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