Calculating Gross Profit with Google Analytics

- When you're running a business, you have to know what key metrics move the needle. If you're measuring and using the wrong metrics, you could be moving your business in the opposite direction. We'll cover how you can create new types of data in Google Analytics, how you can upload sensitive data, and how you can put that data into custom reports. I'm Patrick Rauland. I've built eCommerce sites, developed, and managed eCommerce software, and now I focus on helping eCommerce businesses make more money. And the very first part of that journey is helping them look at the right numbers, and that almost always means looking at profit and not revenue, so let's get started.