Join Corey Koberg for an in-depth discussion in this video Calculated metrics, part of Advanced Google Analytics.
- By now it's probably clear that one of the main themes…of this advanced course, especially compared…to the essentials, is that we're moving beyond…the plain vanilla Google Analytics that you get…right out of the box, and is one-size-fits-all,…and we are modifying it and customizing it…to your specific data that fits your specific business.…One of the newest and long-awaited features…that fits right in this subject area is calculated metrics.…You can now combine other metrics…and perform mathematical functions right in the interface.…And it's retroactive, which means you can analyze past data…and tweak your functions as you go.…
Let's take a quick look at how you do this.…Here in the Admin section when you're going to need edit…privileges, you can come over to the View…and you see one here: Calculated Metrics.…Now let's start out with a couple simple examples.…One very common thing is that Google tends…to calculate things per session,…and now we have better metrics on users,…so we may want to see things by user instead.…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data