- Earning links back to you from people and websites that you don't control is a necessary but challenging thing to do. But don't forget about the links you do have complete control over. Determining how you link to pages on your own site is important for search engines as well. Internal linking helps search engines understand the structure of your website, the topics and themes of your content, and even the relative importance of each page on your site. We can break down internal linking into two different types, navigation links and contextual links.
Navigation links are typically links found on the top, side or bottom or you web pages, or often within breadcrumb trails. You can think of them as part of the framework of your site. Navigation links are present on every page of the site and they're used to help guide users as they click around your site and find what they're looking for. Search engines will analyze your navigation links to determine a hierarchy of pages that drill down from your home page. And they'll be able to see how your content is organized and how flat or deep your site structure is.
Outside the navigational framework of your website you'll have contextual links. These are links within the content of a specific page that point to another page on your site. And just like external links these can be very helpful when the content of one page makes reference to the content of another page. Contextual links help users by cross referencing other relevant information, but they help search engines too. Search engines can look at the anchor text of an internal link to help it understand the content of the page the link points to.
And internal links help the search engines determine topical relevancy between pages and the importance of a page by the quantity of internal links pointing to it. When you're building your website make sure to give some thought and planning to the navigational elements that you plan to use across all the pages, and the anchor text that you'll use in navigational links. And when you're writing content make sure you're taking advantage of linking to other pages on your own site with contextual links that also use appropriate and descriptive anchor text.
Both your users and the search engines will appreciate it.
- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.