Join David Booth for an in-depth discussion in this video Building internal links, part of SEO Foundations.
- Earning links back to you from people and websites…that you don't control is a necessary…but challenging thing to do.…But don't forget about the links…you do have complete control over.…Determining how you link to pages on your own site…is important for search engines as well.…Internal linking helps search engines understand…the structure of your website,…the topics and themes of your content,…and even the relative importance of each page on your site.…We can break down internal linking into two different types,…navigation links and contextual links.…
Navigation links are typically links found on the top,…side or bottom or you web pages,…or often within breadcrumb trails.…You can think of them as part of the framework of your site.…Navigation links are present on every page of the site…and they're used to help guide users…as they click around your site…and find what they're looking for.…Search engines will analyze your navigation links…to determine a hierarchy of pages…that drill down from your home page.…And they'll be able to see how your content is organized…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Building internal links