Building internal links

- Earning links back to you from people and websites…that you don't control is a necessary…but challenging thing to do.…But don't forget about the links…you do have complete control over.…Determining how you link to pages on your own site…is important for search engines as well.…Internal linking helps search engines understand…the structure of your website,…the topics and themes of your content,…and even the relative importance of each page on your site.…We can break down internal linking into two different types,…navigation links and contextual links.…

Navigation links are typically links found on the top,…side or bottom or you web pages,…or often within breadcrumb trails.…You can think of them as part of the framework of your site.…Navigation links are present on every page of the site…and they're used to help guide users…as they click around your site…and find what they're looking for.…Search engines will analyze your navigation links…to determine a hierarchy of pages…that drill down from your home page.…And they'll be able to see how your content is organized…