Join David Booth for an in-depth discussion in this video Building external links, part of SEO Foundations.
- Building quality links to your website…will improve its overall popularity…in the eyes of the search engines,…and improve your search engine visibility.…But you're probably thinking…what most people are thinking at this point,…how do I get links pointing back to my site…when I don't have control over other websites out there?…The good news is that links come in different forms…and can be generated from different tactics.…First there are some easy ones.…A very common way of generating links…is to submit your website or business…to different web directories.…
But keep in mind that you're going to want…to be extremely selective about the directories…you submit to.…What you don't want to do is click on one of those ads…that says they'll submit your website…to four billion search engines and directories for $1.99.…There are lots of spammy directories out there,…and very few are actually trustworthy.…A good litmus test is whether or not the directory conducts…some form of editorial process…that reviews each link and only accepts…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Building external links