In this video, Adriaan Brits outlines the prerequisites for the course and the prior knowledge and resources needed. Learn what you need to know before watching so that you can benefit most from the course.
- [Instructor] Before we get started, let's run through the prerequisites and resources needed to make sure that you're fully ready for the course. The course contains much more practical demonstrations than theory, so it assumes that you've already used Google Analytics, at least at an elementary level. If you're totally new to it, I suggest you first complete a basic course in Google Analytics, and then, once you've obtained the necessary building blocks, you can come back to this course. In terms of the resources that will be needed, you need to try out a few things yourself in Google Analytics, so this is what you'll need.
Firstly, you need to work on a PC screen that's big enough. Mobiles and tablets just won't give you the ability to gain the full working experience. Secondly, you need access to Google Analytics. Not just view access, but try to arrange full access if you're going to try out everything that we demonstrate. It will also help a lot if you have access to the data of a reasonable-sized website, so that you have something to analyze and experiment with.
After all, data does not apply to small numbers, it applies to larger statistics and events. Another useful tool to have is Google Webmaster Tools, since we'll use it to find data that is not available from Analytics.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see that course for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Measuring the performance of search engines over time through segmentation
- Doing more with analytics
- Understanding user intent
- Setting up site search
- Using content grouping
- Building customized team reports
- Setting up operational dashboards
- Fault reporting with segmentation
- Conversion rate analysis
- Creating a custom attribution model