From the course: Google Universal Analytics Essential Training (2020)
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Audience overview - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Audience overview
- [Narrator] Let's begin with the audience overview report. Here we see a condensed report of the standard, high level metrics that are contained within this audience section. At the top, we have our standard data over time graph here, which we've got defaulted to users, but of course we can choose any metric that we like there. As we scroll down, we see the mini reports that are kind of a preview to the more detailed reports in the audience section. For the table below, you can switch these dimensions between the demographics, the systems, and the mobile reports via these links on the left hand side. Then these mini reports are gonna give us a snapshot of the audience all in one page here in a single view. For the most part, we don't do a ton of analysis here in these overview pages, but if we dig a little deeper, there are some insights we can gain here in the overview, especially if we start using date range comparisons. I'm gonna go up and select that. Let's do a compare to…
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