Audience demographics and interests

- [Instructor] Let's take a minute…to look at the demographics reports…from the audience reporting section.…Here, I'm at the reporting tab at the top of the screen,…and on the left, I've drilled into our audience category…all the way down to our demographics overview.…First thing's first, Google is going to give you a breakdown…of the age ranges on your site as well as the gender splits,…which you'll see here on the right hand side of the screen.…Now again, this data is going to be displayed…based on the date range that you select,…so you might want to include a very large date range…to get a better understanding of the aggregate users.…

A small week view might not be good enough to get you…a good perception of all of the users on your site,…but it could help you understand…if you had a particular content push…what age brackets were coming in during that week.…You'll see here on the left, we can see the age…as they're broken down as a percentage of sessions.…So in this case, the 35 to 44 bracket is our most popular,…