Join Corey Koberg for an in-depth discussion in this video Advanced filters, part of Advanced Google Analytics.
- [Voiceover] We've looked at the predefined filters…that Google makes for you.…As well as the custom filters,…we can go in and do custom operations…and a whole slew of different data fields.…But we ignore this Advanced Field down here…which is the most powerful of them all…because it's not just going to filter the data…or change lowercase but actually allow us…to dynamically alter the data in any way we want.…We can modify it, add things to it, and more.…And to demonstrate this, I'm gonna show you…one of the most common uses for this.…It's fairly administrative but also very useful.…But to see why it's so useful,…we first need to dive into how Google Analytics works…conceptually just a little bit.…
Let's take a look at one of the content reports.…So if we come here, we've got our Site Content,…the All Pages report.…And notice how it just gives the page URL.…It just gives you the path through here of the page.…It doesn't give you anything that includes the domain…so this is everything that comes after the .com,…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data