Add custom campaign tracking

- [Instructor] As you expand your marketing efforts,…tracking will be essential in measuring…what is and what isn't working.…Google has the ability to add what's known…as custom tracking on top of your URLs.…This way, you can tag any marketing effort…and immediately understand the value.…Let's say you publish a tweet…and you want to measure the result of it.…Well, you could go into Google Analytics…and look at traffic arriving from Twitter,…and that could be useful, but it's not very accurate.…You can't be certain that that traffic…was from your most recent tweet or one before it.…

You could perhaps bring in a secondary dimension…of landing page and identify that the page…you drove traffic to had a source of Twitter,…but that too can be fairly inaccurate.…What you want to do is instead create…a campaign for each marketing effort,…and then you'll tell Google when a user arrives…to make sure they tag that user…with the appropriate campaign tag.…So, if I pushed a tweet out, I might add a campaign tag…called twitter-promotion-615 for the date,…