From the course: Learning PPC with Google Ads

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What are negative keywords

What are negative keywords - Google Ads Tutorial

From the course: Learning PPC with Google Ads

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What are negative keywords

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- [Instructor] Have you ever wondered why some PPC ads show up when you do a search and others don't? That might have to do with negative keywords. Negative keywords are the unsung heroes of managing PPC ads and campaigns. Every business should be using negative keywords to help them not waste their advertising budget. "So what is a negative keyword?" you may be asking. A negative keyword tells Google not to show your ads when the negative keyword is in the user's search query. Negative keywords are important because they help you make sure your ads only trigger when you want them to. That means you don't have your money go down the drain. Let's do a cool example. Let's say you sell amazing kids toys. You sell all kinds of kids toys, like toy castle, kids playhouse, kids board games, baby toy rattle, but you don't sell any toys to teenagers. What could some negative keywords be? You could add negative keywords like cheap…

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