After watching this video, you'll be able to keep track of how many sales or leads your AdWords campaigns are generating. Conversion tracking helps you link your sales data to your advertising data.
- [Instructor] One of the key reasons that online advertising has become such a big business is that, unlike many forms of traditional advertising, it's extremely measurable. And by using the Google Ads conversion tracking feature, we can keep track of how many sales or leads our campaigns are generating. This helps us invest in our campaigns intelligently, and we can get pretty granular with our data. By using this feature, we can evaluate whether or not campaigns are profitable for us. When we have this information, we can start to make data driven decisions, like spending more of our budget on campaigns that are performing well, while we simultaneously work to optimize, or dial down, the budget on campaigns that aren't. Now, in order to get started with campaign tracking, we need to first know what our conversion is. Do we consider the conversion to be a sale of a product? Or is a conversion someone filling out a form or maybe submitting a request for more information? A conversion doesn't always have to be a sale. And then we need to identify where that conversion event happens. Is it on a page? Or is it a particular action that someone took on our website? An example of this might be the final receipt that displays once an e-commerce transaction has been completed. Or, perhaps when a form has been successfully submitted. What we do is add code to that page, which then communicates with Google Ads to tell it that the conversion event has happened. In other words, if I want to track leads, say after you fill out the form on my website, I then redirect you to a thank you page that says something to the effect of "We'll be in touch. "Thanks for your inquiry." Well, on that page is a little bit of code, and once that page loads, it fires a little script, and it sends that information into AdWords, and that tracks the conversion. Now here's the really cool part. It's not just recording that a conversion happened somewhere in your account. Actually associating that conversion all the way down to the appropriate campaign, ad group, ad, keyword, the user, and any other datapoint that Google Ads is collecting. And this means that not only can we see how many conversions that campaign has generated, we can drill all the way in to analyze your ROI on just about any metric that is important to you. As you can see, Google Ads is far more valuable when you enable conversion tracking.
- Defining your customers and your marketing goals
- Setting up a Google Ads account
- Researching keywords
- Targeting with keywords
- Creating a campaign
- Adjusting your bid
- Creating an advertisement
- Writing a text ad
- Running reports
- Connecting Google Analytics
- Optimizing a campaign
- Using ad extensions
Skill Level Beginner
Before getting started2m 18s
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
9. Key Optimization Strategies
Key optimization tips5m 14s
10. Going Beyond the Basics
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