Selecting your audience

- [Instructor] At this point we've created a new campaign … and we've gone through our general settings. … I'm now going to scroll down, … on the campaign creation page until I arrive … at the location section. … It's here that we can review our location … and language targets. … At a first glance, … there are some pretty generic radio buttons … that allow me to target either the entire world, … countries that I'm near, the country that I'm in … or I can enter in a custom location. … Now these first three are pretty straightforward. … The interesting one is when we get … to select a particular location. … Now in this example Landon Hotel wants to show their ads … to everyone in the United States because the keywords … that are going to be used will restrict the focus … to those who are expressing an intent, … in this particular location of San Francisco. … In this case, we're assuming people travel to San Francisco … so they'll be looking for hotel deals, … when they're not in San Francisco. …