With how complex Google Ads (AdWords) gets, it can be tough to know where your areas of opportunity are. After watching this video, you'll be able to use Google's optimization score to prioritize what you should change.
- [Instructor] An aspect of Google Ads you'll often want to check in on is the Recommendations section. It's here that Google allows you to check in on your optimization score, which is really an estimate of how well your Google Ads account is set to perform. It's here that Google will provide you with recommendations to help you improve your optimization. In this case, the optimization score's already 100%. So there's nothing that we can do to improve it. However, you can check in each day as you run your campaigns to see if Google provides you any recommendations, review those recommendations, and see if following them allows you to improve that recommendation score. Now, as you see recommendations, you'll have the ability to apply them automatically, or even dismiss them. Now your optimization score will only be shown for campaigns that are active. And it's not going to be used as your quality score or ad rank.
- Defining your customers and your marketing goals
- Setting up a Google Ads account
- Researching keywords
- Targeting with keywords
- Creating a campaign
- Adjusting your bid
- Creating an advertisement
- Writing a text ad
- Running reports
- Connecting Google Analytics
- Optimizing a campaign
- Using ad extensions
Skill Level Beginner
Before getting started2m 18s
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
9. Key Optimization Strategies
Key optimization tips5m 14s
10. Going Beyond the Basics
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