Conversion tracking is necessary to know if an ad view or click led to a sale. After watching this video, you'll be able to review your conversion data and make sure data is being captured properly.
- [Instructor] Once you've set up conversion tracking, you can interact with your conversion data in a number of ways. For starters, you can always review your total conversion data by selecting tools and settings and conversions from the measurement column. Here you'll see all the conversion actions that you're tracking. On the right hand side you can see the number of conversions and the value of those conversions. Now this is helpful in understanding whether the conversion actions are being tracked or at a very high level of how they're performing, but you likely are most interested in seeing conversions as they relate to the campaigns, ad groups and even ads. So for that we can go back to Google Ads and I'll start by selecting campaigns here on the left hand side. Here we see our campaign view. And the first thing we can do is select columns. Then we can select the conversions item from the drop down menu, which changes this view to include several valuable columns, conversions, the cost per conversion, our conversion rate, value, and the total number of conversions. And this helps us quickly see how these campaigns are performing against our overall spent. This works similarly for ad groups. Here I can select columns and conversions and bring in those conversion values. Once you get into the ad section, you'll have to independently add the columns that you want. So when I select columns, I'll need to go to the conversions drop down and select the conversion items I'd like to see and choose apply. And here now when I scroll over we see the conversion data. Now there is no conversion data since these ads are simply samples and no sales were made. And as always, you can run reports on conversions by selecting reports, predefined reports, and under conversions, you'll find all sorts of options here. For example we can look at conversions by conversion source which would indicate where these conversions were coming from, which gives us yet another way to look at our conversion data. As you begin to look at conversions, you want to understand not only which campaigns, ad groups, and ads are driving them, but also where those conversions are coming from and what events are being triggered, so be sure you navigate to the various areas to look at your conversions holistically.
- Defining your customers and your marketing goals
- Setting up a Google Ads account
- Researching keywords
- Targeting with keywords
- Creating a campaign
- Adjusting your bid
- Creating an advertisement
- Writing a text ad
- Running reports
- Connecting Google Analytics
- Optimizing a campaign
- Using ad extensions
Skill Level Beginner
Before getting started2m 18s
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
9. Key Optimization Strategies
Key optimization tips5m 14s
10. Going Beyond the Basics
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