Google has released a new beta feature called responsive search ads. With responsive search ads, you can provide up to fifteen headlines and four descriptions which Google will automatically combine to find the combinations that work best with your consumers. Learn how to set up responsive search ads and the best practices involved.
- [Instructor] Google has recently rolled out a beta ad type…called responsive search ads.…These ads allow you to provide a list of headlines…and a list of descriptions which Google can then use…to automatically generate variations.…Google will test all of these different combinations…and then automatically optimize for what works best.…To help put this into perspective let's look at an example.…Say we're selling women's shoes.…So what we could do is create, say,…the following 10 headlines.…
Free shipping, buy online today,…fashionable and comfortable, buy with confidence,…and multiple descriptions.…What's going to happen is Google is going to automatically…combine all of these headlines and these descriptions.…So some example combinations might be store,…and then the keyword that the searcher was using…followed by buy online today.…Or the official store website,…trend setting women's shoes and free shipping.…Now just to point this out,…store here would indicate your store name,…as you're not to use all caps in your search ads.…
Once you've set up a new campaign and written your first ad, you can learn how to use AdWords reporting and Google Analytics to monitor their performance. Instructor Brad Batesole also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics of AdWords with ad extensions—a feature which can increase your click-through-rate by several percentage points. By the end of the training, you'll know everything you need to create effective PPC ads on the Google ad network.
- Defining your customers and your marketing goals
- Setting up an AdWords account
- Researching keywords
- Targeting with keywords
- Creating a campaign
- Adjusting your bid
- Creating an advertisement
- Writing a text ad
- Running reports
- Connecting Google Analytics
- Optimizing a campaign
- Using ad extensions
Skill Level Beginner
Q: This course was updated on 11/21/2018. What changed?
A: New videos were added that cover creating responsive search ads and adding a click-to-message extension.
1. Pay-Per-Click Advertising
2. Before Getting Started
3. Getting Started with AdWords
4. Researching Your Keywords
5. Creating Your First Campaign
6. Creating Your First Advertisement
7. Monitoring Your Advertisements
8. Advanced Advertising Tracking
Connecting Google Analytics3m 32s
9. Key Optimization Strategies
Key optimization tips5m 14s
10. Going Beyond the Basics
Next steps1m 13s
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