Bid adjustments for mobile and tablet

- [Instructor] Many campaign managers used to run…separate campaigns for mobile and desktop…in order to gain better control.…Now with the new improved functionality from Google Ads,…you can manage multiple bid adjustments for devices,…all from in one campaign.…Let's go ahead and select any campaign to demonstrate this.…I will select one from my list,…and once you've done that, you'll notice…from the two columns that we've got,…if you focus on the right column,…if you scroll down and select devices.…

So here it opens up the three…device categories that we've got.…And it's worth noting that the psychology…of bid adjustments is rooted in different philosophies…held by PPC managers, and of course,…the needs of your clients.…So let's say that you run a magazine,…and you promote articles to aid content discovery,…and you're affected by high balance rates on mobile devices,…then you might do the following.…If you look towards the computers tab here,…you could leave the bid adjustment unchanged,…and then if you go down towards mobiles,…