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The programmatic technology stack

The programmatic technology stack: Programmatic Advertising Foundations
The programmatic technology stack: Programmatic Advertising Foundations

Various layers of technology are used to enable programmatic—not only the buying and selling of ads, but also the measurement and attribution. Learn more about it in this video.

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Skill Level Advanced
1h 10m
Duration
19,758
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Skills covered in this course
Business Advertising Google AdWords

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