Skip navigation

What is pay-per-click (PPC) marketing?

What is pay-per-click (PPC) marketing?: Introduction to PPC with Google AdWords and Bing Ads
What is pay-per-click (PPC) marketing?: Introduction to PPC with Google AdWords and Bing Ads

This video provides a definition and an example of pay-per-click (PPC) marketing, and covers the basis of advertiser charges for this type of marketing.

Resume Transcript Auto-Scroll
Skill Level Beginner
2h 1m
Duration
128,655
Views
Show More Show Less
Skills covered in this course
Business Online Marketing SEO Bing Ads Google AdWords

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to start your free trial.