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Website ad copy

Website ad copy: Writing Ad Copy
Website ad copy: Writing Ad Copy

It won’t come as any surprise to you that the attention span of your average online reader has decreased, but would it surprise you to know that most online advertisement readers wouldn’t even give enough time to read this first sentence? Writing for websites is a challenging proposition, but one that is also easy to measure and easily adaptable on the fly. In this video tutorial, Mike dives into the modern attention span, what your mantra should be for all online advertising and how the biggest loudest advertisement can sometimes be the one less heard.

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Skill Level Beginner
1h 7m
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