Join Adriaan Brits for an in-depth discussion in this video Using the Google Market Finder, part of Online Marketing Foundations: Digital Marketing Research.
- [Instructor] The Google Market Finder…is a great tool for e-commerce and even services websites…to quickly get an idea of other markets…that they can target.…Of course, if you're a Google Ads pay-per-click specialist,…you'll learn many other ways to research this.…But what I'm showing you here is a great starting point.…So to get started to find the Google Market Finder,…you can enter it into Google…and it will show you where it is.…It is hosted with Think for Google,…so this is where you can access it.…
And once you're in there, you can simply pop in…the domain of your e-commerce or your service website.…So I'm just going to enter booking.com as an example.…And the moment we hit enter,…Google will pull categories from the website…and it will populate your screen…with some consumer data related to these categories.…What it will then do is to curate the data,…and it will segment it by country.…We see a cumulative view of all of the product categories…with the combined overall monthly searches relating to it,…
Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
- Explain how to conduct ethical research.
- Identify the benefits of digital research.
- Use Google AdWords to measure demand.
- Leverage LinkedIn to measure the competition.
- Distinguish tools from Google, Amazon, LinkedIn, and Facebook.
Skill Level Appropriate for all
Q. This course was updated in 12/2017. What topics were updated?
A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.