Join Adriaan Brits for an in-depth discussion in this video Using the Google Consumer Barometer, part of Online Marketing Foundations: Digital Marketing Research.
- [Narrator] The Google Consumer Barometer is…another useful tool to help understand things…such as consumer demand and online behavior.…It is based on a wide range of surveys…that Google did across various countries.…Notice that a tool like this is built on limited research,…but if your organization has a tight budget…or tight time scales, then this can be a lot better…than mining your own data or buying expensive research…from multinational marketing intelligence firms.…Let's look at how to access the tool.…
So, from within Google you'll simply enter the…Google Consumer Barometer and you will enter it from there…and the landing page would look something like this.…Now, this is very useful because…the path that users follow before purchasing…can be studied with this tool,…and it can help you to compare differences…in digital behavior across different countries,…and of course to identify opportunities.…So let's start off by selecting the Graph Builder,…and you're gonna notice here we've got…three distinct categories.…
Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
- Explain how to conduct ethical research.
- Identify the benefits of digital research.
- Use Google AdWords to measure demand.
- Leverage LinkedIn to measure the competition.
- Distinguish tools from Google, Amazon, LinkedIn, and Facebook.
Skill Level Intermediate
Q. This course was updated in 12/2017. What topics were updated?
A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.