Lynda.com is now LinkedIn Learning!

To access Lynda.com courses again, please join LinkedIn Learning

All the same Lynda.com content you know and love

Plus, personalized course recommendations tailored just for you

Get LinkedIn Premium features to contact recruiters or stand out for jobs

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Three rules of website ad copy

Three rules of website ad copy: Writing Ad Copy
Three rules of website ad copy: Writing Ad Copy

With so much competition for the visitor’s eye, you only have one shot at getting their attention and keep it for an entire ad. In this video tutorial, Mike Duquet provides insight into how people read online and how you can keep them engaged past the main headline. He also explains the "F-pattern" and "Z-pattern".

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Duration
214,994
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to access your learning content.