Advanced users usually switch back and forth between the Analytics and AdWords interface to monitor and complete the campaign setup. See how and why this is done.
- [Narrator] Once we've set up remarketing lists…with specific rules in Google analytics,…there are more ways to narrow down…our targeting even further.…This we can do by switching back to AdWords.…So let's do that.…We head over to AdWords.…If you have a remarketing list now,…built around match types of people…who've viewed certain products on your website,…for example, mysite.com/products.…You might decide to target them…in one of the following ways.…Maybe with a special promotion.…If they do further research about your competitor's products…or any related research they do on Google,…or we may also decide that…we don't want to remarket to visitors…if they're reading irrelevant content.…
So how would we achieve this?…We're in Google AdWords now…and we select the relevant ad campaign.…So this would be the California Car Dealer…and now we hit over to display network.…Once we're in the display network,…we're going to head over to display keywords.…And because we're selling luxury cars here,…we're going to add Porsche as a key word,…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Building remarketing lists
- Types of remarketing offered by Google
- Linking AdWords with Analytics
- Setting up Analytics campaigns
- Switching between AdWords and Analytics
- Dynamic remarketing for ecommerce
- Creating audiences
- Setting up a dynamic remarketing feed for display advertising
- Deciding on a budget
- Monitoring ROI