Using remarketing lists for search ads (RSLA), is a useful way of re-targeting previous visitors when they search for specific terms on Google. Learn how RSLA can be set up effectively and even target previous visitors when they search for your competition.
- [Narrator] Using remarketing lists for search apps…is a way to target any range of keywords…that uses my search for and then surf advertisements…that will only display to those users…who meet our list criteria when they perform the search.…So how would this work?…Let's imagine that your competitors brand, Company B,…receives 500,000 Google searches per month,…you can not afford to broadly target…all of the visitors who search for their website,…but you are concerned with visitors who leave…your website to compare prices…at Company B, your competitor.…
So with RSLA you can actually set up a list of visitors…who were on our site and then when they search…for our competitor via Google search…you can display an ad reminding them…that we, Company A, offers a price match guarantee.…So let's take a look at how to set this up.…So we're in Google AdWords and we signed in…and now we go to Campaign and we click on…Create a Search Network Only campaign…and we just give the campaign a name…and we make sure that we select all features here.…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Building remarketing lists
- Types of remarketing offered by Google
- Linking AdWords with Analytics
- Setting up Analytics campaigns
- Switching between AdWords and Analytics
- Dynamic remarketing for ecommerce
- Creating audiences
- Setting up a dynamic remarketing feed for display advertising
- Deciding on a budget
- Monitoring ROI