In Dynamic remarketing campaigns, a feed is required to communicate with the Google interface. Learn how to set up the feed correctly.
- [Voiceover] Now I'd like to talk you through…how to set up a dynamic remarketing feed…for display advertising.…Now the feeds that we set up to enable dynamic advertising…across the display network…is going to depend entirely on the business type.…Let's imagine that we are a bookseller…and we are going to use the example of Amazon here.…So you probably want to include the category of the book…that the visitor viewed…in order to display other best sellers in the same category…during the remarketing.…
You can think of feeds as spreadsheet files…containing product information,…therefore acting as a database to Google…during dynamic remarketing.…Now I've created a spreadsheet example here,…which would act for this particular site.…And this is what the example would look like.…Now notice that we cannot domain our feed column…so do take your time to plan it.…If you do want to change an existing spreadsheet,…a new feed will need to be created for that,…so remember that.…
So using accurate IDs is going to enable Google…
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- Building remarketing lists
- Types of remarketing offered by Google
- Linking AdWords with Analytics
- Setting up Analytics campaigns
- Switching between AdWords and Analytics
- Dynamic remarketing for ecommerce
- Creating audiences
- Setting up a dynamic remarketing feed for display advertising
- Deciding on a budget
- Monitoring ROI