Many features in AdWords can be invoked by rules, where the campaign manager receives a notification and pre-specified changes are made automatically. Learn how this is set up.
- [Narrator] With realtime advertising,…we have the ability to leverage data…and artificial intelligence to automate…changes to our campaign tactics.…The way to communicate these changes…to the AdWords interface is often through rules.…At the top right area you've got the…three-dotted drop down menu.…If you expand that and look under bulk actions,…we've got an area called rules.…Let's open that up.…This is where we would set up many of our automated changes.…
You would go and click on the blue plus sign.…Now we can set up a rule.…Notice that we've got a few different options.…We could apply the rule to ad groups,…or we can apply it just to a campaign.…We can apply it to specific keyword sets…or we can apply this to specific ad versions.…For now I'm going to select campaign…so that we can set up a broader rule.…From the drop down menu here,…you will notice that we've got a few options.…
We can pause the campaign.…We can enable certain campaigns.…We can send a notification email…depending on what we specify as an action.…
- Research and planning in AdWords
- Working with the Display Planner
- Using the AdWords Editor and manager accounts
- Reporting tips with AdWords
- Using rules and automation in AdWords
- Dynamic search and display automation
- Overview of video advertising and Google Display Network
- YouTube advertising via AdWords
- Advanced PPC tips and tricks
Skill Level Advanced
Online Marketing Foundations (2014)with Brad Batesole3h 48m Beginner
AdWords and Analytics: Remarketingwith Adriaan Brits1h 26m Intermediate
1. Research and Planning in AdWords
Advanced display targeting6m 48s
2. Managing and Reporting
3. Mobile Marketing with AdWords
4. Using Automation in AdWords
5. Video Advertising in AdWords
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