is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Retention goals

Retention goals: Writing Ad Copy
Retention goals: Writing Ad Copy

Our brains make thousands of decisions before we decide to give a company our business. When we’re deciding if we should continue to give that company our business it’s a completely separate decision making process that’s just as complicated - and perhaps even more important. In this video tutorial, Mike begins by talking about how a returning customer can be more valuable than a new customer and then discusses a few tips on how to craft your ad copy differently when talking to an existing audience.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Watch this course on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to access your learning content.