Learn how RTB enables immediate ad triggering in real time, based on rule-based decisions that happen within milliseconds. Also learn about how a DSP and SSP act as enabling technology.
- [Instructor] Real time advertising is simply the ability…to place a bid and serve an ad to a user…immediately after a specified behavior,…such as visiting a section of your website.…But since programmatic RTB is about automation,…you'll be setting up rules,…for example, list rules about remarketing.…This will get the right ad in front of the right user…at exactly the right time,…and, more importantly, at the right price.…
What happens in real time advertising…is that our ad server determines within milliseconds…if a user should see an ad…based on several predefined factors…that makes them more likely to perform a desired action…such as a conversion.…It's a way of serving a time critical ad…to the right user at the right time and place.…Our delivering ads to people in real time…increases the likelihood of engagement.…
This is because we instantly use data,…such as product pages that were recently visited…or current location of a user…to trigger a highly relevant ad.…With real time bidding, we apply bid adjustments beforehand…
Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
- How programmatic advertising is used
- Real-time advertising strategies
- Programmatic advertising on mobile
- Choosing the right media type
- Choosing auction or direct buying
- Choosing a targeting method
- B2B marketing and programmatic ads
- Using analytics and artificial intelligence
- Auditing programmatic campaigns