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Real-time advertising: RTB, DSP, and SSP explained

Real-time advertising: RTB, DSP, and SSP explained: Programmatic Advertising Foundations
Real-time advertising: RTB, DSP, and SSP explained: Programmatic Advertising Foundations

Learn how RTB enables immediate ad triggering in real time, based on rule-based decisions that happen within milliseconds. Also learn about how a DSP and SSP act as enabling technology.

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Skill Level Advanced
1h 10m
Duration
4,042
Views
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Skills covered in this course
Business Advertising Google AdWords

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