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Psychological triggers: Social proof

Psychological triggers: Social proof: Writing Ad Copy
Psychological triggers: Social proof: Writing Ad Copy

Humans can be a confusing species — we prize our individuality, but in many situations we tend to have a herd mentality and group up whenever possible as if we were ants. In this video, Mike explains the power of “social proof” and how it can be used in your ad copy to alleviate reader’s potential concerns and make your ads more impactful—and successful.

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Skill Level Beginner
1h 7m
Duration
227,472
Views
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