Humans can be a confusing species — we prize our individuality, but in many situations we tend to have a herd mentality and group up whenever possible as if we were ants. In this video, Mike explains the power of “social proof” and how it can be used in your ad copy to alleviate reader’s potential concerns and make your ads more impactful—and successful.
- [Voiceover] Conformity.…While everyone has their own needs and wants,…in most situations, we tend to act…the exact same, if not very similar.…The power of conformity can pay off for ad copy writers…when it comes time to making purchase decisions.…By mentioning that other people have conformed to…or purchased what you're offering, you're tapping into…that herd mentality that people are so famous for.…Simply put, people place greater trust in something…they see or hear other people have done.…Let's think of a real world marketing example.…
How many times have you driven by McDonald's…and seen a sign similar to,…Over five billion burgers served, or,…Billions and billions of burgers served.…Wow, that's pretty impressive, right?…Now what if that said, over six burgers sold,…or over 13 burgers sold?…So how would this apply for what you're doing?…Does this mean I can simply make up a number and use it?…Not at all.…If you're selling all new line of fashion scarves…and you say, Over six billion scarves sold,…you're gonna get a lot of skeptical people.…
- Describe how to keep content relevant.
- Recognize the importance of carefully choosing grammar and syntax.
- Cite ways to improve the chances of acquiring new customers in your ads.
- Differentiate between website ad copy and social media ad copy.
- Explain the value of customer personas.
- Name the ways in which content marketing differs from traditional advertising.