Skip navigation

Psychological triggers: Social proof

Psychological triggers: Social proof: Writing Ad Copy
Psychological triggers: Social proof: Writing Ad Copy

Humans can be a confusing species — we prize our individuality, but in many situations we tend to have a herd mentality and group up whenever possible as if we were ants. In this video, Mike explains the power of “social proof” and how it can be used in your ad copy to alleviate reader’s potential concerns and make your ads more impactful—and successful.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Duration
159,844
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now