Learn about how to use psychological priming to help write effective ad copy. In this video tutorial, Mike explains priming and how to set the stimulus stage by planting a seed for a later action. In addition, he focuses on two types of priming including using conditions or a situation or homophones.
- Even people unfamiliar with marketing psychology,…have probably heard of the concept of priming.…In a nutshell,…it's using a stimulus to affect a later stimulus.…Now what does that mean and what the heck…does it have to do with writing effective ad copy?…The best way to think of priming,…is the process of planting a seed for later action.…In the most famous experiment involving priming…psychologists found that people were faster to recognize…words when similar or related words were given first.…For example, subjects who saw the word nurse,…recognized the word doctor faster…than an unrelated term like, bread.…
As you can probably tell by this far…in the course, I'm not a brain specialist.…Heck, you give me a rubix cube, five minutes later…I'll hand you back a broken rubix cube.…But priming kinda makes sense, doesn't it?…It taps into our memories, our sensory perception,…and allows your brain to group things together.…Now how does this relate to ad copy?…For you there's two ways you can use…priming to your advantage.…
- Describe how to keep content relevant.
- Recognize the importance of carefully choosing grammar and syntax.
- Cite ways to improve the chances of acquiring new customers in your ads.
- Differentiate between website ad copy and social media ad copy.
- Explain the value of customer personas.
- Name the ways in which content marketing differs from traditional advertising.