Receive recommendations for the next steps to take, and receive the final course notes from Adriaan Brits.
- [Instructor] In this course,…we've covered the basics of Programmatic,…but you're going to see more exciting options…immerge soon as our industry evolves and innovates.…I suggest that you keep a close eye on industry news…and track all the relevant solution providers…in the coming months,…so that you can see what new features they're rolling out.…You should be looking out for solutions…that will help you serve ads…that are even more relevant and more personal…to improve ROI.…
That can help you to scale up your audiences…to grow your business without increasing acquisition cost.…You should also want to look for solutions and ideas…that'll make you more competitive…as a marketing campaign manager.…I'd like to know how you're getting on with your campaigns…and what your thoughts are on variant solutions.…So, feel free to connect with me here on LinkdIn.…I want to also take this opportunity…to encourage you to follow other relevant influencers…from the industry,…and to share good ideas across our network…as a way of contributing to the digital app industry.…
Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
- How programmatic advertising is used
- Real-time advertising strategies
- Programmatic advertising on mobile
- Choosing the right media type
- Choosing auction or direct buying
- Choosing a targeting method
- B2B marketing and programmatic ads
- Using analytics and artificial intelligence
- Auditing programmatic campaigns