Campaign managers no longer need to run separate campaigns for each location thanks to multi-location bid adjustments—provided that copywriting does not differ greatly by region. Learn how to use these bid adjustments.
- [Narrator] If I had to show you…what my campaign structures looked like several years ago,…you might have had hard time keeping track…because I've set up campaigns by city,…by country, by region,…to adjust for regional factors.…Because, often, we find that there's a direct correlation…between the GDP capita in a region and the cost per click.…Because spending power affects ecommerce performance,…and consequently, how much we're willing to bid.…
But here in the latest version of Google AdWords…you can set up multilocation bid adjustments…for any target location.…From the left column you would select locations.…Then, as you scroll down this list of target locations,…you will observe a bid adjustment column.…You'll see what was already set up for the campaign.…Now for this particular campaign,…there were some regions where we wanted to reduce…how much we're willing to pay per click,…although we still wanted to advertise within these regions.…
To do this, from the campaign targeting,…you should already know how to add and remove…
- Research and planning in AdWords
- Working with the Display Planner
- Using the AdWords Editor and manager accounts
- Reporting tips with AdWords
- Using rules and automation in AdWords
- Dynamic search and display automation
- Overview of video advertising and Google Display Network
- YouTube advertising via AdWords
- Advanced PPC tips and tricks
Skill Level Advanced
Online Marketing Foundations (2014)with Brad Batesole3h 48m Beginner
AdWords and Analytics: Remarketingwith Adriaan Brits1h 26m Intermediate
1. Research and Planning in AdWords
Advanced display targeting6m 48s
2. Managing and Reporting
3. Mobile Marketing with AdWords
4. Using Automation in AdWords
5. Video Advertising in AdWords
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