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Mobile search vs. display metrics

Mobile search vs. display metrics: Advanced Google AdWords 2017
Mobile search vs. display metrics: Advanced Google AdWords 2017

Bounce rates and other metrics can vary significantly between search and display within the same device category. The emulator view seeks to explain why. Also, learn about bid adjustment in this regard.

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Skill Level Advanced
1h 56m
Duration
53,269
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Skills covered in this course
Advertising SEM Marketing SEO Google AdWords

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