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Micro vs. macro goals

Micro vs. macro goals: Writing Ad Copy
Micro vs. macro goals: Writing Ad Copy

Not every ad will pay off in the same way. Many social media ads don’t ask the user to buy a single thing but they can be just as effective as an e-commerce advertisement to instantly buy a product or service. In this video tutorial, Mike introduces the difference between micro and macro goals, how you can choose what your success metrics for an ad campaign are and how sometimes the best thing you can ask for is for someone to put away their wallet.

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Skill Level Beginner
1h 7m
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