Measuring AdWords with Google Analytics


show more Measuring AdWords with Google Analytics provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks show less
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Measuring AdWords with Google Analytics

When you're spending money in online channels, it's absolutely essential that you're using a well through out and well implemented analytic solution over and above the platforms you're buying your ads from. In our case, we won't take on a new client unless we've either installed the web analytic solution ourselves, or audited it to our satisfaction. And every one of our search engine marketing clients has a dedicated web analyst on the delivery team. That's how important good analytics is to managing an AdWords account. And while there are lots of great web analytics platforms out there, and all of them have specific advantages. If you're spending money on AdWords and you're using a different analytics tool like Adobe Analytics or Web Trends or Core Metrics or others.

It's often a good idea to install Google Analytics alongside your primary tool of choice, just to get that native integration between the two Google products. This can ensure that you're getting...

Measuring AdWords with Google Analytics
Video duration: 6m 55s 56m 54s Advanced

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Measuring AdWords with Google Analytics provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks

Subject:
Marketing
Software:
Google AdWords
Author:
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