Knowing where you stand with Auction insights


show more Knowing where you stand with Auction insights provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks show less
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Knowing where you stand with Auction insights

As an AdWords account manager, there's no doubt that you've been asked many times the following question, how are we doing compared to the competition? And trying to answer that question has always been frustrating. Because although there have been some tools out there that can try to estimate what your competition is doing, they've traditionally not been very accurate. And unless you actually run the AdWords accounts of the competition itself, or you can convince them to give you access, you always just had to be guessing. But when the Auction Insight data in AdWords was released, for the first time, you could finally figure out things like who you're competing against in the specific AdWords auctions that you care about.

How often you're winning, how often you end up in positions above the competition, and more. Let's take a look at how to use these reports. First, it's worth mentioning that you can use them at all levels of the account. But for now, we're going to st...

Knowing where you stand with Auction insights
Video duration: 3m 15s 56m 54s Advanced

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Knowing where you stand with Auction insights provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks

Subject:
Marketing
Software:
Google AdWords
Author:
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