Skip navigation

Impact of loss aversion and the endowment effect

Impact of loss aversion and the endowment effect: Writing Ad Copy
Impact of loss aversion and the endowment effect: Writing Ad Copy

Using loss aversion and the endowment effect can shape our purchasing decisions. In this video tutorial, Mike explains both loss aversion and the endowment effect and how they can affect ad copy. Learn how to put yourself in the mind of a customer who is on the fence about buying your product or service.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Duration
223,538
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to start your free trial.