Skip navigation

Impact of loss aversion and the endowment effect

Impact of loss aversion and the endowment effect: Writing Ad Copy
Impact of loss aversion and the endowment effect: Writing Ad Copy

Using loss aversion and the endowment effect can shape our purchasing decisions. In this video tutorial, Mike explains both loss aversion and the endowment effect and how they can affect ad copy. Learn how to put yourself in the mind of a customer who is on the fence about buying your product or service.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Duration
187,813
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now