Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models


show more Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks show less
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Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models

A consumer's Path to Purchase is often very complex, and not very often does someone hear about something for the very first time, and immediately spend their money to buy it. Well, that might happen with things like candy bars at the checkout counter of a grocery store. In our case, when people are looking to attend a live training event, there are usually some touch points along the way. First, a user has to become aware of the product or service that's being offered. Then, they'll probably do some research and compare us against our competition.

Eventually, they'll seriously consider purchasing, they'll get approvals, and then they'll finally pull the trigger. This might play out in the real world by doing an organic search, and then clicking on a search result. Then, the user will click on a bunch of other competing websites and do some research. A couple days later maybe they'll see a remarketing ad that we're serving, and they'll click over to our site to get s...

Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models
Video duration: 5m 22s 56m 54s Advanced

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Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models provides you with in-depth training on Marketing. Taught by David Booth as part of the Advanced Google AdWords Tips and Tricks

Subject:
Marketing
Software:
Google AdWords
Author:
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