The challenge of displaying highly relevant ads can be met by using ad customizers. It also brings you closer to personalization. Learn how to use these customizers in search ads.
- [Instructor] Ad customizers in Google AdWords…enable us to show better and more relevant ads…to users.…It generally reduces the need to set up hundreds…of campaigns manually, since it relies on feed-based…and programmatic ways to automate ad customization.…By using customizers, we go a step further…than dynamic keyword insertion.…We can actually insert any text from a spreadsheet,…which we keep within our business data in Google AdWords.…Depending on the data that you use in the spreadsheet,…you can move much closer to personalized advertising…in real time.…
Let's face it.…When the user sees the precise keywords…that they just searched for,…they are more likely to choose that ad over other ads.…This can have a better impact on conversions,…especially where the offer is appealing.…How exactly does this work?…Different data fields are specified within a spreadsheet,…each with a unique placeholder name that will correspond…to different products, percentage, discount points,…or price points.…When writing ads, these placeholder fields are specified…
- Research and planning in AdWords
- Working with the Display Planner
- Using the AdWords Editor and manager accounts
- Reporting tips with AdWords
- Using rules and automation in AdWords
- Dynamic search and display automation
- Overview of video advertising and Google Display Network
- YouTube advertising via AdWords
- Advanced PPC tips and tricks
Skill Level Advanced
Online Marketing Foundations (2014)with Brad Batesole3h 48m Beginner
AdWords and Analytics: Remarketingwith Adriaan Brits1h 26m Intermediate
1. Research and Planning in AdWords
Advanced display targeting6m 48s
2. Managing and Reporting
3. Mobile Marketing with AdWords
4. Using Automation in AdWords
5. Video Advertising in AdWords
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