Raising your cost-per-click in campaigns does not guarantee higher traffic quality and finding the right reason for high bounce rates is essential. The process taught here helps you to audit the right metrics.
- [Instructor] As an advanced user of Google AdWords,…you need to demonstrate to clients, colleagues,…or employers that you're capable of dealing…with key account problems.…One of the biggest disappointments is waking up,…logging into AdWords,…and then, to see a huge bill after you…generously assigned the high bid adjustment for mobiles,…and then if you look at your Analytics account,…if you notice that most of the traffic…had bounced immediately.…In consulting with many businesses,…I've met numerous PPC managers…who feel personally responsible for this loss.…
Their days can be filled with unhealthy stress…because they subscribe to information sources…that places the blame for high bounce rates…solely on the campaign managers.…I've got some good news for you,…there is a simple formula…to take the stress out of this.…If you follow it, you can relax…and really do your job with confidence.…The first stop on your journey is page load time.…You want to quickly produce an analytics report…that'll cement your page load speed…
- Research and planning in AdWords
- Working with the Display Planner
- Using the AdWords Editor and manager accounts
- Reporting tips with AdWords
- Using rules and automation in AdWords
- Dynamic search and display automation
- Overview of video advertising and Google Display Network
- YouTube advertising via AdWords
- Advanced PPC tips and tricks
Skill Level Advanced
Online Marketing Foundations (2014)with Brad Batesole3h 48m Beginner
AdWords and Analytics: Remarketingwith Adriaan Brits1h 26m Intermediate
1. Research and Planning in AdWords
Advanced display targeting6m 48s
2. Managing and Reporting
3. Mobile Marketing with AdWords
4. Using Automation in AdWords
5. Video Advertising in AdWords
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