In the era of emojis, LOLs and "whatevs", knowing what type of words to use for your ad copy has never been more important. In this video tutorial, Mike addresses the importance of proper grammar and syntax, when it’s good to be casual or conversational, and how that choice can affect how your ads will be received and your brand portrayed.
- Let's talk about grammar and syntax.…Grammar, syntax, I know what you're thinking: finally!…Now, addressing the rules governing language…and how sentences are constructed is never a sexy topic,…but in the past decade or so, there's been…a firm shift in regards to how the written word is conveyed.…In this video, I want to address how the language…found in many ads is increasingly moving away…from the professional and towards the casual, and also…if this is a trend you should look for in your company.…English, like most Western languages, places the…impetus on understanding directly on the speaker.…
Simply put, it's the responsibility of the speaker,…not the listener, to make sure the listener…understands what's being conveyed.…So the first mission of your ad copy should be…to convey your value proposition to the reader…in as a concise and objective a way as possible.…If you're selling iPad training courses to people…over the age of 50, chances are, you'll want to use…proper sentence casing and use as little slang as possible.…
- Describe how to keep content relevant.
- Recognize the importance of carefully choosing grammar and syntax.
- Cite ways to improve the chances of acquiring new customers in your ads.
- Differentiate between website ad copy and social media ad copy.
- Explain the value of customer personas.
- Name the ways in which content marketing differs from traditional advertising.