Join Adriaan Brits for an in-depth discussion in this video Google Search, part of Online Marketing Foundations: Digital Marketing Research.
- [Instructor] As a content planner or media buyer,…we ask questions like,…what do people actually search for on the web,…what questions are they asking and,…how does it relate to our products and services?…When working in these roles,…we're very interested in the data available…from search engines to determine all this and more.…We can leverage the same tools…to estimate the cost and the volume;…elements of media buying.…So let me share with you how to access…one of the best free tools known as…the Google keyword planner.…
So to do this, you wanna be logged in…to a valid Google Ads account,…and then scroll to the top left area on the tools,…and in the planning column on the left,…just select the keyword planner.…Now click on the left area that says find keywords,…and now you can enter a keyword, or a phrase,…or even the URL of a valid web page with content.…So in our case, we're going to enter flights.…
And once you've got that,…we're going to click on get started.…And now we can see a list of all the related searches…
Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
- Explain how to conduct ethical research.
- Identify the benefits of digital research.
- Use Google AdWords to measure demand.
- Leverage LinkedIn to measure the competition.
- Distinguish tools from Google, Amazon, LinkedIn, and Facebook.
Skill Level Intermediate
Q. This course was updated in 12/2017. What topics were updated?
A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.