Join Adriaan Brits for an in-depth discussion in this video Google Search, part of Online Marketing Foundations: Digital Marketing Research.
- [Instructor] As a content planner or media buyer,…the data available from search engines…is the most valuable tool to help along your efforts…with what people actually search for…and, of course, to be cost effective.…So, if you're logged into Google AdWords,…just click on tools.…And then scroll down to where it says keyword planner.…If you click on that and then scroll down…to where it says search for new keywords,…using a phrase, website, or category.…
So, let's just select that.…Now, if you scroll down,…you'll be able to enter your keyword here.…So, if you have a keyword,…let's say your keyword would be luxury real estate.…And if you have a landing page for your website,…you can enter it or you can leave that blank.…And again, you may want to enter a product category…or you can leave that blank as well.…Under targeting, we need to specify…which countries we wish to target.…
Let's say that we're only going to work…with the United States at this point in time.…And if there's any other information you need to add,…
Adriaan Brits consults with organizations all over the world at improving their market research practices. Here, he shares his knowledge with you. Using data from big (and free) online ecosystems such as Google, Facebook, and LinkedIn, Adriaan shows how you can measure consumer demand, trends, market competitiveness, and direct competition. He also introduces some premium toolsets used by professional marketers. By the end of the course, you'll have the skills to conduct your own independent research and investigate your customers and competitors online.
- Conducting quantitative and qualitative research
- Understanding the limitations of what you can research online
- Using Google AdWords, Facebook, and Amazon to measure demand
- Using LinkedIn and Google to measure competition
- Seeing marketing research in action
- Using free or premium tools to carry out online research
- Using Alexa, SEMrush, and SimilarWeb for in-depth research