Learn how three of the most common types of PPC targeting are used also in programmatic media buying.
- [Instructor] Now let's consider a few more…targeting methods that can be added to the mix.…Geo targeting is the ability to specify…that customers within a specific location…or those who express and interest…in the location should be targeted.…Or, when need be, they should be excluded from advertising.…Contextual targeting is when we specify that an ad…should be displayed only when certain content is displayed.…
For example, a travel company might not want an ad to appear…on all the content within TripAdvisor and Fox News.…But, they only want content that relates to…certain types of travel.…Behavioral advertising, on the other hand,…can be rule-based.…So if a customer visits a page related to travel…and they spend more than 30 seconds on our site,…then we want to target them with more ads.…
So these conditions have to be present.…Or, if the same customer visited content related…to premium products, then we want to target them…with a product feed relating to more expensive products.…These targeting methods are pretty standard…
Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
- How programmatic advertising is used
- Real-time advertising strategies
- Programmatic advertising on mobile
- Choosing the right media type
- Choosing auction or direct buying
- Choosing a targeting method
- B2B marketing and programmatic ads
- Using analytics and artificial intelligence
- Auditing programmatic campaigns