Join Brad Batesole for an in-depth discussion in this video Finalizing a campaign, part of Google AdWords Essential Training (2017).
- [Instructor] The last step in creating…our first advertisement and finalizing our campaign…is reviewing that everything looks right.…You'll end up on this screen at the end of…your campaign creation right after you create the ads,…and it's a great way to make sure that…everything looks right.…The first thing that Google presents us…is this Daily Estimates,…and this is letting us know what we can expect to receive…in clicks.…Here Google is saying, "You'll get maybe one point two…"to one point five clicks per day at about 90 cents…"to a dollar."…It also is reminding us that our budget is set at a dollar,…and our campaign settings are targeting Canada,…Google search and the search partners, as well as English.…
Now these estimates are based on all of these settings.…The keywords we've selected, the budget, the bid max,…as well as our targeting.…Below that, we'll see the ad group that we've created,…as well as the bids for that ad group,…which could be different from our budget.…We'll also see the keywords that we're targeting,…
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Understanding Quality Score and the auction system
- Setting realistic expectations for your AdWords campaigns
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Setting campaign budgets and bidding
- Writing great ad headlines and copy
- Using ad groups
- Creating and exporting reports
- Measuring ROI
- Setting up Google Analytics for conversion tracking
- Optimizing ads
- Adjusting bids
- Creating a remarketing campaign
- Using ad extensions
Skill Level Beginner
Q: What are ad formats?
Q: This course was updated on 1/04/2016. What changed?
A: We added one new movie covering the Audience Insights feature.
Q: This course was updated on 06/29/2017. What changed?
A: The following topics were updated: an overview of AdWords, where ads appear, understanding the AdWords structure, understanding quality score and the auction system, choosing a campaign, an overview of ad extensions, advanced campaign settings, writing your text ad, and creating an ad group and adding keywords. In addition, new videos were added that cover creating text ads and finalizing a campaign.
Q: This course was updated on 09/05/2017. What changed?
A: New videos were added that cover upcoming changes to AdWords, brainstorming keyword ideas, using Google Keyword Planner for ideas, getting keyword search volume with Google Keyword Planner, and targeting on AdWords by household income. In addition, the following topics were updated: setting up an account, targeting with keywords, connecting Google Analytics, and setting up campaign experiments.