Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of means you agree to these revised documents, so please take a few minutes to read and understand them.

Eliminate the passive voice

Eliminate the passive voice: Writing Ad Copy
Eliminate the passive voice: Writing Ad Copy

Learn how passive voice use can confuse the reader and lead to inaction and exits. In this video, Mike explains the issues with passive voice and why it’s not recommended. He demonstrates how to reform passive voice to an active voice use. In addition, he demonstrates how to tighten ad copy to engage users by always focusing on the action.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now