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Eliminate the passive voice

Eliminate the passive voice: Writing Ad Copy
Eliminate the passive voice: Writing Ad Copy

Learn how passive voice use can confuse the reader and lead to inaction and exits. In this video, Mike explains the issues with passive voice and why it’s not recommended. He demonstrates how to reform passive voice to an active voice use. In addition, he demonstrates how to tighten ad copy to engage users by always focusing on the action.

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Skill Level Beginner
1h 7m
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