At one time, direct mail marketing was the only way besides print and radio to expose your products to a wider audience. Door to door flyers, pamphlets and mail packets were the biggest force for advertising, however since the arrival of the internet direct mail marketing has all but gone the way of the do-do. However, direct mail marketing can work and even offer longer term benefits than internet marketing efforts. In this video tutorial, Mike quickly touches on the advantage of direct mail and a few tips for maximizing your return on a direct mail sendout.
- [Voiceover] In the not-too-distant future…when my newborn son is a teenager who spends…all his time with his face buried in his iPhone 20,…he'll hear about direct mail in class.…You mean people used to send things, like actual things?…Why would someone go through all that effort?…And therein lies the central question…for direct mail marketing.…Printing costs money, printing requires…a ton of work to make sure it's done right,…and then postage can cost a lot as well.…Sure seems like a lot of work compared to website content.…Maybe it makes me a little old school,…but I'm here to tell you one thing.…
Direct mail has one big advantage…over any internet-based contact, tangibility.…When you get an email or look at a page,…you're reading code on a device, that's it.…But when you receive something in the mail,…you can actually hold it, turn it around, use it.…It engages your tactile sense…in a way that social media never can.…And not only that, but when you're engaging…with a direct mail piece, there's not other browsers…
- Describe how to keep content relevant.
- Recognize the importance of carefully choosing grammar and syntax.
- Cite ways to improve the chances of acquiring new customers in your ads.
- Differentiate between website ad copy and social media ad copy.
- Explain the value of customer personas.
- Name the ways in which content marketing differs from traditional advertising.